Sheryl Reichert, President and CEO
“The BBB is one of the finest examples of business self-regulation for the benefit of the consumer and marketplace. I enjoy working for this worthy cause.”
Sheryl joined the BBB in July 2004. Before joining the San Diego BBB, she was in charge of advertising sales at the two largest cable TV systems in San Diego County, serving as vice president and general manager of CableRep San Diego, now called Cox Media, from January 1997 to August 2001. From June 2002 to June 2004, she served as general manager of advertising sales at Time Warner Cable San Diego. In 2004 Sheryl was named as one of San Diego Magazine’s Top 50 people to watch. Sheryl is a member of the Executive Association of San Diego as well as Rotary Club 33. Sheryl represents the western region on the board of directors of the Council of Better Business Bureaus in Arlington. On behalf of the Council, she is currently chairing the Bureau Operations Committee, responsible for oversight of all policies, procedures and integrity of all BBB’s in the US, as well as serving on the executive committee.
Early in her career, Sheryl decided to switch from working in front of the microphone to behind it. The cable TV industry was in its early development at the time, and she decided to focus on advertising sales. She got a job selling radio advertising in Omaha. Then, at age 25, she was hired by Cox Communications as their General Manager of Advertising Sales. While working for Cox in Omaha, Sheryl earned her executive Master’s Degree in Business Administration. After working for six years in Omaha, she spent three months at the end of 1996 as an International Ad Sales Manager for BBC World in London on assignment from Cox. When she returned from England, she was offered the opportunity to transfer to California. So, at the beginning of 1997, she became the General Manager of Advertising Sales for Cox Communications in San Diego. In 1998, she joined the San Diego BBB Board of Directors, and served two years as chairman of the board.
Jennifer Fabrick, Vice President, Finance and Human Resources
“I'm very proud to work at the BBB. It feels great at the end of the day to know that the work I do here is helping consumers in my community."
Jennifer Fabrick, a resident of Clairemont, serves as the Vice President of Finance and Human Resources at the San Diego Better Business Bureau. She joined the BBB in July 2005 as accounting manager. She has more than 12 years of experience in the accounting field. She is responsible for preparing, analyzing and verifying financial documents and budget management and analysis, as well as overseeing accounts receivable and payable, payroll and personnel matters. A native of Phoenix, Jennifer graduated with a bachelor's degree in political science from Arizona State University in Tempe, Ariz., and earned a masters degree in business administration from the University of Phoenix in 2008.
Michael Sedio, Director of Compliance
“Working at the BBB is more than just a job, it’s a mission. The opportunity to help people resolve their disputes, to warn consumers about scammers, and to work with all levels of our business community to advance trust and integrity is immensely rewarding.”
As the BBB’s Director of Compliance, Michael Sedio is hands-on in many aspects of the operations department; his main focuses include liability, complaint handling, ad reviews and impending competitor challenges. As one of the main points of contact for all operations-related tasks, Michael plays a big role in the overall function of the BBB.
A graduate of National University, Michael received his degree in Global Studies. He is currently attending the University Of San Diego School Of Law and will be graduating in May.
Before joining the San Diego Better Business Bureau, Michael volunteered with the Consuelo Lodge No. 325, Free &Accepted Masons of the State of California in Escondido. During his involvement, he has drafted budgets, managed a scholarship program and authored communication pieces. Michael also coordinated with local law enforcement, schools and private groups to establish a free child identification service.
Rachel Newman, Director of Communications
“Working for a non-profit is a uniquely gratifying experience. I come to work every day with the knowledge that what I do betters the community in which I live. As an added bonus, I love my job, and the people I work with seem to feel the same way.”
Rachel Newman joined the BBB as its Public Relations and Marketing Coordinator in 2010. Promoted to Director of Communications in 2012, Rachel now drives the BBB's public and media relations, while also overseeing the marketing and advertising efforts of the organization. Prior to joining the BBB, Newman worked with the YMCA in Marketing and Membership and with DiscoverSD.com in editorial and online operations. A native of San Diego, Newman graduated from Patrick Henry High School in 2006, and California Polytechnic State University in San Luis Obispo, Calif., with a bachelor’s degree in English in 2010.
Shelley Bradley, Director of Sponsorships and Special Events
“At the BBB, Bradley will be involved in the planning and management of BBB events, as well as chief strategist in the design and implication of current and future fundraising and sponsor activities designed to grow the BBB’s development and special events program."
Shelley Bradley was hired in 2012 as Director of Sponsorships and Special Events. Bradley brings over ten years of experience in event planning, fundraising and on-site event operations, executing events in San Diego since 2003. She comes to the BBB from the Downtown San Diego Partnership, where she served as Director of Business Development.
Bradley, a native of Pleasanton, Calif., has attended Los Positas College in Livermore, Calif., and California State University East Bay at Hayward, Calif. She is currently a resident of Sorrento Valley.