No decision in business is easy. We vacillate over the colors in our branding, employee wages, quality of office equipment; we even dither over what to order for lunch (but that could make or break your day, though).

Read the full post.

Each year we usher in a January month filled with fresh starts and new beginnings. This year, though, while we’re singing Auld Lang Syne, I think we should pause to look back on the day’s gone by, since our resolutions are usually so driven by our shortcomings from the previous year.

Read the full post.

The internet is ever-present in all of our lives, both in a business and personal sense. The prevalent use of the internet among consumers almost necessitates its use by small business owners. And why not? It’s a free way of engaging and attracting new consumers, while retaining past customers and encouraging referrals.

Read the full post.

As you all know, the BBB provides a number of services and benefits to our Accredited Businesses. The BBB Marketing Program offers exclusive, low-cost options for our members in areas of advertising that include television, radio, newspaper, magazine and online. We also have a lead-generation program that pushes consumers directly to Accredited Businesses.

Read the full post.

Losing a good employee is tough on an organization. You often lose not only their expertise, but you also lose a personality that contributed to your business’ culture. It’s true that it can be hard to replace your best employees, but I find that new hires can present a company with an opportunity to improve all aspects of their office.

Read the full post.