So I told Richard that we were giving attendees a chance to win an iPad, and his eyes lit up and his face got a semi-excited expression. In that moment, I appreciated my brilliant staff. You see, Richard is my 17-year-old son. Richard’s face has no expression. Ever. Well, at least not around me. His eyes are focused on his next text message, and the most frequent words I hear are “leave me alone.” But this time he said, “I’ll come with you. I want to win an iPad.” Oh glorious day. We found the hot button, the iPad button.
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