We are going through the creamer in this office like it’s nobody’s business. I don’t mean that everyone is using a lot. I mean that an employee just came in and said, “We have a problem. We’ve gone through two boxes of vanilla creamer in two days. And the same thing happened last week. I think it’s time to put out another e-mail.” You see, we had this issue about two years ago, and the e-mail resolved the issue. So this is the e-mail I put out today:

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Have you Googled yourself today? Have you Googled your company? What are others saying about you on the web? What does the BBB say about you? It is a new world, and I’m not just talking about the economy. Marketing used to be all about what you say about your business to consumers. More and more, it is about how to engage people to talk about you. We used to call it word of mouth, now we use this fancy terminology “social networking.” Let’s face it, the technology is new, the strategy is the same.

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I just got back from taking a vacation to fly my balloon in the Albuquerque Balloon Festival. And when I returned to the office, the inbox was brimming. I appreciated the size of the stack of applications of those companies wanting to become accredited. But I didn’t appreciate those four letters on the top, awaiting my signature, that warned four of our accredited businesses that they would be going before the board of directors at our next meeting to have their accreditation revoked.

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