Have you Googled yourself today? Have you Googled your company? What are others saying about you on the web? What does the BBB say about you? It is a new world, and I’m not just talking about the economy. Marketing used to be all about what you say about your business to consumers. More and more, it is about how to engage people to talk about you. We used to call it word of mouth, now we use this fancy terminology “social networking.” Let’s face it, the technology is new, the strategy is the same.
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