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09/07/2011
The FTC released a warning late last week, cautioning small business owners to be wary of any emails they received from the Federal Trade Commission that claim to be in reference to a complaint.
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01/13/2011
Being vigilant against fraud is not only important for a company’s bottom line, it also strengthens customer trust in the business. The Better Business Bureau highlights seven common scams that prey on small companies.
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12/06/2010
Cause-related marketing is a great option for business owners to help a charity and generate goodwill for the company. BBB Wise Giving Alliance recommends business owners consider the benefits of partnering with a worthy cause.
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09/07/2010
Mobile marketing is an effective way for small business owners to tap into a younger customer base. Better Business Bureau recommends owners check out the potential in geo-location apps like Foursquare or Yelp.
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12/01/2006
This manual is intended as a businessperson's guide to the basic features of the Magnuson-Moss Warranty Act, the federal law governing warranties on consumer products. The text provides citations to specific sections of the law—the Warranty Act itself, the Rules the Federal Trade Commission (FTC) adopted under the Act, and the FTC's Warranty Advertising Guides. For reference purposes, a supplement to this manual containing the Act, the Rules, and the Guides is available from the FTC's Consumer Response Center. See Additional Sources of Information.
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04/01/2001
GENERAL ADVERTISING POLICIES
What truth-in-advertising rules apply to advertisers?
Under the Federal Trade Commission Act:
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03/01/2000
Want to be your own boss? A franchise or business opportunity may sound appealing, especially if you have limited resources or business experience. However, you could lose a significant amount of money if you don't investigate a business carefully before you buy. The Federal Trade Commission's Franchise and Business Opportunity Rule requires franchise and business opportunity sellers to give you specific information to help you make an informed decision.
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