September 26th, 2013 (SAN DIEGO, CA) – The Better Business Bureau of San Diego and Imperial Counties is excited to announce that it has been nominated to receive the 2013 “Brand of the Year” award as part of the Brand Diego Awards by the San Diego Ad Club.
A new inaugural program, The Brand Diego Awards highlights the Ad Club’s ongoing commitment to the San Diego business community and support of the advertising and marketing industry in our region. Award nominees fall in categories including: Agency and Agency Professional of the Year, Brand and Brand Professional of the Year, Emerging Brand of the Year, Media Company and Professional of the Year, Hispanic Marketing Professional of the Year, Young Achiever of the Year and more. Awards will be presented on October 17th at the Prado in Balboa Park.
A nominee of the “Brand of the Year” award, the San Diego BBB is being recognized for its impact on the local community, mission of consumer protection and promotion of ethics in the marketplace. As an impartial third party, the San Diego BBB reports factual information which has been brought to its attention to assist consumers in exercising their own best judgment.
In addition to reporting unbiased information on local businesses, the San Diego BBB also manages several community outreach and education programs that benefit high school students, military service members, trustworthy businesses and thousands of consumers annually. By leveraging programs such as the Student Ambassador Scholarship program, Military Line program and Speaker’s Bureau program, the San Diego BBB is out in the community, aiding consumers and communicating the brand and its purpose.
Competing against the San Diego BBB in the “Brand of the Year” category is a diverse group of twelve prestigious organizations including the Make-A-Wish Foundation, The San Diego Zoo, San Diego County Credit Union and more. Respected business leaders throughout San Diego County will serve as judges of the entries and select a winner.
According to the San Diego Ad Club’s website, “The ‘Brand of the Year Award’ recognizes a local brand or company that has had the greatest impact on consumer, customer, or public awareness through advertising, marketing, and/or public relations over the past year. The Brand of the Year has shown exemplary work in growing their brand’s market share and/or developing perception of their brand in the marketplace. This brand demonstrates industry-leading integrity and customer service and has achieved notoriety for their brand and/or products.”
The San Diego BBB is excited for the opportunity to be nominated for “Brand of the Year” and is looking forward to hearing the results on October 17th!
Interested in learning more about the San Diego Ad Club and the Brand Diego Awards? Click here!