I’m thrilled and honored to be an accredited member of the BBB. BBB is the only place where the public can go to find true accurate rating of companies they may want to do business with.
When 20/20 aired their poorly investigated story on the BBB’s rating system I was fit to be tied. The BBB is the only true rating system out there that cannot be manipulated. All others can. Pretty strong statement but I’m confident and comfortable making it. I follow all the different rating sites since they directly impact my business. We’ve actually had unfavorable reviews written and posted by competitors. This practice is not uncommon.
I am grateful to report overall we have excellent ratings with the many different rating sites, and we’ve worked hard to earn them. Yet I can promise that others buy their 5 star reviews. While I have not participated, there are companies calling me regularly offering to post positive reviews for a fee. Many companies buy into this. They buy fake reviews, yep fake reviews! I’m not convinced the consumer has figured this out yet. These reviews are easy to spot but you have to do the research. You can click on a review and then the reviewer’s profile/reviews to find some interesting patterns.
Recently in a popular computer magazine, the writer tracked someone named Chappy. All Chappy’s reviews were 5 stars. On August 6th posted 17 reviews. However, when you look a bit deeper into the detail you’ll see lots of odd/interesting points. On one of those reviews Chappy claims to be Megan M of San Diego. On that same day… posts reviews in the names of Craig B of Denver Co, DG of Chicago IL, Danielle of Minneapolis, MN, Christi of Costa Mesa, CA. Then he claims to be living in Legend Park Apts in Schaumburg, IL yet takes his/her garage door to be fixed in Lake Forest CA! He then goes to a dentist in Boston MD, and uses a Spine Doctor in Chatham NJ. I can go on and on. He reviews one attorney with 5 starts every week.
The point being that the BBB’ ratings are based on a point system combining 16 elements with a maximum number of points awarded or deducted for each element. There are some elements where the business can only lose points. Elements include type of business, time in business, competency of licensing, complaint volume, unanswered complaints, unresolved complaints, serious complaints, complaint analysis, serious complaints, complaint resolution delayed, failure to address a complaint pattern, government actions, advertising review, background information, clear understand of business, mediation/arbitration and revocation.
All complaints are verified by the BBB and the process is followed from start to finish. No way to cheat and no way to manipulate your scores. Pretty easy to know where the true value is to a customer trying to find quality company to do business with.
Love you BBBJ Thank you for providing the best rating service out there! I’m grateful to be associated with an organization that has the best interest in mind of both the consumer and those businesses dedicated to ethical business practices.
