By Erin Levine
Who doesn’t love a great deal? In today’s economy, consumers are interested in finding new and additional ways to save money. I personally even get a small buzz when I find a particularly good discount. So why not drive deal - seeking consumers to your business by offering an Accredited Business Coupon?
The Accredited Business Coupon Program is a free program that allows Accredited Businesses to promote their products or services to consumers by advertising a discount offer on the Deals & Discounts page on the BBB website.
Consumers can simply search for a coupon by "Type of Business", or if you know the name of the specific company you are looking for, you can also search by Company Name.
Through the Deals and Discounts page, consumers can find a coupon offer for almost any service they might need, from businesses that are al BBB Accredited. From this listing, they can not only view the coupon offer, but they can also check out that company’s BBB Business Review and even Request A Quote, all from one page. On top of the excitement of getting a deal, this is convenient for the consumer, and they can be confident in their decision to do business with a BBB Accredited Business.
Participating in the Accredited Business Coupon Program is another free way to market your business, and leverage your BBB Accreditation. While offering a lower rate than a competitor can be effective, it can sometimes go unnoticed. But by offering a discount, your business can actually highlight the discounted services.
Offering a coupon can increase interest in your company, which can in turn increase your number of new customers, and ultimately your sales, as well as entice your former customers to come back. It’s a win-win; businesses improve sales and retention, and consumers get a great deal from a business they know they can trust.
As an added bonus, your customers may even share the news! Customers get satisfaction in knowing that they are, in fact, saving money, and offering a coupon gives them the power to do so. Maybe I like to brag, or maybe I just like to help people out, but when I catch the Coupon Buzz, I want to tell everyone about the money I saved.