By Erin Levine
QR codes are the newest way to engage your customers, who in this day and age are constantly on the go. Though they look complicated, they are just a bar code. The QR code contains a URL that can be read by your Smartphone and takes you straight to the content you want. Think of it as a shortcut – instead of having to search or type in a website, a QR Code gives you instant access to the specific information you are looking for, whether it be coupons, videos, or blog posts.
QR codes are an advantage to your business because they can potentially reduce the amount of printed materials needed, boost your search engine optimization and are almost immediately measureable. It is also a way to turn an otherwise passive situation into one of immediate action by encouraging your customer to make an online purchase, fill out a survey, or register for your mailing list, right now. They can perform these actions as they are on their way to the next errand they need to run, rather than putting it on the to-do list for later.
Your BBB is providing QR codes to all Accredited Businesses. Now, consumers can scan your personalized code, and be directed straight to your BBB Business Review! You can download your own QR Code by logging in at BBB.org . Don’t forget to view our guide on accessing your BBB Business Review QR Code. Once your very own code is opened, you can print it, or save it on your computer for a later use. Or, you can contact us and we will send you a special BBB decal that includes your code.
Use these QR Codes wherever you would use your BBB Accredited Business Logo – you can print it on business cards, banners and posters, direct mail pieces, and even place it on your store front window! Making your BBB Business Review instantly accessible reinforces your commitment to transparency, allowing your customers to feel comfortable choosing to do business with you.