Facebook has been the fastest growing social network for five years and in the near future will hit 1 billion users. If you don’t already have a company page set up, or have one but are not using it to leverage your online presence, you’re missing a very affordable marketing opportunity.
If you don’t already have one set up, this website provides a great overview, http://gigaom.com/collaboration/build-a-facebook-page-for-your-small-business/.
If you’re in the process of setting one up don’t rush to send out links to your potential customers. Give the design a few days and then revisit it. Often new things will occur that you can add to it. The last thing you want is to send out unfinished work to your potential customers.
Even though it doesn’t cost money to send out updates, it’s best not to consider it free to send. Remember it takes time for the people reading them. You don’t want them to associate your company with spam. You can use any monetary figure you want. I often use $100. The question I always ask myself before sending out a message/link is, “Is this worth spending $100 on?” This has often forced me to rethink it and make the message and stronger and more compelling for my recipients.
Another reason to keep your business active on Facebook is that Google, to a small degree, uses mentions of your company in Facebook as a factor in their ranking algorithm to determine your place in their search results.
Article Courtesy of Keith Lovgren, a paid search analyst, on behalf of AllStarMove.com.
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