Despite facing skepticism initially, Jelly, the startup created by the cofounders of Twitter, Biz Stone, is being gaining buzz and celebrity endorsements faster than you can say “free download.”
Jelly is a mobile social network (synced with either user’s Facebook and/or Twitter accounts) in which users take a photo of something and ask a related question. Once submitted, people from, or closely related, to the users social networks can provide an answer. The progress of the question can be tracked in a feed showing any answers given, the times the question has been “favorited” and if it’s been forwarded to another user; you can also send virtual “thank-you notes” to users for answering your question. If in the mood to pay it forward, users can also return to the home screen of the app and flip through questions submitted by others in their network and answer those they choose.
Available for both iOS and Android, the success of Jelly is dependent on a few things; the biggest factor being if you can trust the people who are answering your questions. While you most likely will place a higher value on the answers your actual friends or followers from Facebook and Twitter provide, the app will show you both the questions and answers from random users who are connected to your network in some way. Another factor impacting the relevance of the app is the number of “tester questions” floating around. In these early stages, there is an abundance of “What color is my hair?” or “What kind of sandwich is this?” questions from new users simply becoming familiar with the app. Wading through these may prove time-consuming, driving users away.
Experts though are seeing major opportunities with Jelly and its future. Imagine getting your closest friends’ opinions on a new pair of shows before actually buying them, or gaining real-time answers/reviews on a gadget before making a purchase. Because it’s low on features, the app is quick and easy to use for both consumers and potentially, businesses. Despite its simplicity, Jelly is a great tool for quick answers from real people, whether you’re lounging on the couch or pushing around a shopping cart – expect it to stick around.