Like so many of you, I too gorged myself last week on
turkey, stuffing and pie. Each year
Thanksgiving rolls around and we eat, drink, spend time with family, and, for
some, shop in the wee hours of the morning for holiday gifts. And sure, we’re all thankful for the things
that we have been blessed with: a roof, good food, friends and family, but how
often do we stop and give thanks for our professional blessings?
No, not the espresso machine your office just put in,
and no, not those extra few hoidays that are coming up in December. Rather, how often do we stop to thank our
customers, not just for buying from us but for supporting our businesses, or to
our employees for upholding the mission and reputation that we have built?
This Thanksgiving, the BBB began a contest thanking all
of you who have made the Better Business Bureau what it is today. We are asking
that you send us your BBB stories: whether we saved you from losing money in a
scam or helped your business grow. As a thank you for participating, one
contributor will win an Apple iPad
and have the chance to have their story told
in one of your BBB’s commercials.
Regardless of the thanksgiving holiday having passed us
by, if you think you’d like to make your own list of professional thank you’s,
here a few ideas:
are king. Whether you are a B2B or a B2C business, your customers
should always feel appreciated. Try to
customers that you are not just grateful for their purchases, but
for how they contribute to the success of your business. After all, despite even your best branding
efforts, your customer’s will advertise and shape your business more
effectively than you ever could.
are your framework.
Just like customers, employees should always feel valued. While we are in hard economic times, money is
far from the only way to show your thankfulness. Employee appreciation luncheons, an extra day
of PTO or even just a hand-written note outlining what each employee does well
can go a long way. Take the time to recognize your staff this holiday season
and they’ll surely repay you in hard work and dedication.
yourself on the back is not only encouraged, but expected.
It’s okay, brag on yourself a little. Your employees aren’t the only people who
work hard! Be thankful for all of the
time you put into your company, and reward yourself accordingly.
Here’s to a successful holiday season full of good
food, drink and personal and professional gratitude! For more information about
Tell Us Your BBB Story contest, visit our Facebook page. For more information about the BBB, visit BBB.org.