Tina Poturica joined the Children's Advertising Review Unit (CARU) in 1996. Tina is responsible for evaluating child-directed advertising in all media, preclearing advertising in various stages of development, as well as drafting case decisions.
During her tenure at CARU, Tina’s decisions have dealt with a myriad of issues including responsible advertising practices for mobile marketers, children’s online privacy, representations of proper portion-size in food advertising, in addition to truthfulness and accuracy.
In Spring 2008, Tina initiated and implemented CARU’s first Network Seminar which brought together key television professionals from the world of commercial clearance.
Tina was also excited to review and award CARU’s first Safe Harbor Seal applicant, Highlightskids.com back in 2003. Since then, Tina has continued to facilitate the growth and expansion of CARU’s Safe Harbor Program.
In addition to educating the advertising industry on the self-regulatory process through public speaking at agency and industry conferences, Tina also enjoys mentoring and training CARU’s legal interns.
Tina has a J.D. from New York Law School and received a B.A. from Barnard College as well as a NYS Certificate to Teach Elementary Education. Prior to joining CARU, she worked as an elementary school teacher.